Stacking Plan: The Key Tool to Boost Broker Conversion

In a tertiary real estate market in full transformation, the broker's role is no longer limited to identifying available spaces or negotiating a lease. It's now about deeply understanding companies' challenges, their organizational dynamics, operational constraints, and above all, their ability to project themselves into a location.

Convincing a client that a building is "the right one" no longer relies solely on a good divisibility ratio or competitive rent. What makes the difference is the ability to bring the building to life, to show how it can accommodate their organization, their teams, their ways of working.

However, getting a client to project themselves into an empty asset — or worse, still on plans — is far from obvious. It's even one of the biggest challenges of the profession. And often, it's this moment of projection that tips a decision.

A projection exercise... often abstract

During a visit or presentation, key questions systematically return:

"Will all our teams fit on two floors?"

"Does the building allow for collaborative spaces?"

"Can we separate general management from other functions?"

"What happens if we recruit 50 more people in a year?"

"Is this floor usable without major work?"

And very often, the answers remain unclear. Brokers rely on their expertise, sketch distribution hypotheses, mention future space planner intervention... But this remains very abstract for the client, who doesn't always manage to visualize their future daily life in the presented location.

"We see the m², but we can't imagine our company inside."

— frequent remark from general management or HR during visits

This difficulty is all the stronger when:

Several buildings are in competition, with comparable characteristics.

The client project involves organizational changes (team merger, multi-site relocation, hybridization...).

The building is delivered raw or on plans, with little visibility on real potential.

In these cases, the one who manages to embody a readable, coherent, and reassuring solution takes a real lead.

Stackfit: the tool that makes buildings speak

This is where Stackfit brings a real breakthrough in practice.

Stackfit is an interactive macro-zoning tool that allows simulating in real-time, with the client, the implantation of their teams in a building. Concretely, it's a simple and visual software that transforms a building into a projected scenario, aligned with the company's concrete needs.

How does this change everything?

The broker can integrate headcount, organizational structure, growth prospects, or specific needs (confidentiality, team proximity, project spaces...).

Stackfit instantly displays how teams can be distributed by floor, according to available surfaces.

Several comparable scenarios can be tested in a few minutes:

ex. everyone on 2 very dense floors, or 3 more breathable floors with shared zones.

The client can concretely visualize project feasibility, identify optimization levers or asset limits.

In other words: the building is no longer a fixed plan, but a living tool. A support for dialogue, co-construction, and strategic projection.

A differentiating tool for brokers

In a market where most offers are visible online, where surfaces look alike and deadlines are shortening, the broker's ability to differentiate becomes crucial.

With Stackfit, the broker:

Brings immediate added value from the first meeting.

Moves from a "catalog" logic to a customized consulting logic.

Demonstrates real listening to client needs.

Translates organizational challenges into spatial reality.

Becomes a strategic partner, beyond their intermediary role.

The broker is no longer simply the one who "finds a building" — it's the one who helps structure a company project in a given location.

Anticipate objections, lift doubts

Another strength of Stackfit lies in its ability to respond to friction points before they even arise.

For example:

If a client fears the space is too constrained, Stackfit allows testing implantation alternatives in real-time.

If the CEO worries about proximity between sensitive functions, we can reconfigure assignments.

If HR wants to anticipate flows between hybrid and on-site teams, Stackfit allows modeling their distribution.

Everything is done in a visual, collaborative, and transparent way — much more effective than an Excel table or a fixed slide.

Generate new fitout ideas

Beyond immediate projection, Stackfit also allows opening the field of possibilities. By testing several scenarios, new ideas emerge:

Shared floor logics between subsidiaries or projects,

Introduction of internal third places (innovation lab, corporate coworking...),

Organizations by work mode rather than by entity,

Modularity integrated from design.

These scenarios, difficult to express without support, become tangible thanks to Stackfit. They strengthen dialogue quality with the client and enrich the final project.

Use case: selling a building "with potential"

Let's take a frequent example: a well-located building, with good ratios, but delivered raw.

Difficult to "sell" without visible fitouts. Stackfit then allows:

Quickly projecting several types of implantation,

Creating a "today" scenario and a "3-year horizon" scenario,

Identifying margins of maneuver on floors,

Demonstrating the building's flexibility, even raw.

All without waiting for classic space planning deadlines.

Conclusion: selling a building is selling an organization project

In 2024, companies are looking for much more than a good location or good ratio. They want a space that embodies their culture, carries their transformation, supports their hybrid work modes, and makes sense for their teams.

For this, they need to visualize, understand, and appropriate places from the first steps.

Brokers who manage to embody this project from the first visits take a lead. Stackfit gives them the means to do exactly that: make a building's potential tangible through the client's real needs.

It's no longer just a question of offer, it's a question of projection, personalization, reassurance.

And in a competitive market, where decisions are complex and criteria multiple, this is what makes all the difference.